Novice
Slightly uncomfortable/rarely use
Comfortable
Very comfortable
Expert
Content management systems (Wordpress, Joomla, Drupal, etc.)
WYSIWYG website builders (Wix, Squarespace, 1&1, etc.)
Social dashboards (Hootsuite, SocialOomph, Buffer, etc.)
Social listening platforms (Google Alerts, Talkwalker, etc.)
Analytics software (ex. Google Analytics)
Cloud storage (Dropbox, Box, Google Drive, etc.)